Author: Admin

The last harsh winter in Belgium was in 2009-2010. Since then, winters have been milder, but the economic crisis has been in full swing and the cost of living has risen sharply in the last 3-4 years. Belgians spend their money on things they consider essential and winter tyres are not one of them. In …

Fewer and fewer people are buying winter tyres. The cost is the main reason, but the mild winters also pay a role in this decline. As a result, many people are turning to 4-season tyres. Despite the crisis we are going through, we must remember that a winter tyre is more efficient and therefore safer …

In France, since 16 Ocotber 2020, the Mountain Law has come into force. This law affects 48 departments which are highlighted in blue on the map. We could like to remind you that this decree imposes the use of suitable equipment during the winter period which runs from 1 November to 31 March. This obligation …

https://usercontent.one/wp/www.softwheels.org/wp-content/uploads/2023/02/leasing_short.mov The market share of 4-season tyres continues to rise, reaching around 25% of the market in 2022. Summer tyres remain in the lead with around 55% of the market. Leasing compagnies are helping this increase in 4-season tyres by pushing drivers to take on this type of tyre. The reason being mainly economic by …

The share of 4-seasons tyres has increased by around 20% between 2017 and 2022 with Vredestein taking first place ahead of Michelin and Continental. However, this growth has been at the expense of summer tyres, which are losing market share but are still around 70%. As everyone knows, you have to be careful with your …

Ecology is a very important topic in our society. We hear about it everywhere. The tyre world has understood this by highlighting the subject of sustainability at the Cologne trade fair. Big names in the tyre and automotive world proposed various innovations to make cars more environmentally friendly. Michelin presented a technique for recovering raw …

The absence of winter tires sanctioned in France ! One year ago, November 1, 2021, the Mountain Law (la loi montagne) came into force in France. There is no more tolerance. The new law obliges motorists to equip themselves correctly (e.g. snow tires) during the winter period (November 1st – March 31st) in high mountain …

https://usercontent.one/wp/www.softwheels.org/wp-content/uploads/2023/02/new_site_en.webm We are pleased to announce that our new website is online www.softwheels.eu This site is intended for our customers, partners and anyone interested in our products. You will find information about our products and news about the tire world. Please feel free to use the contact page to get in touch with us. We …