Over the last 4 months, we have seen prices rise due to inflation. At the same time, we have seen a change in demand.
Firstly, the covid crisis has led to a decrease in the sale of winter tyres. Conversely, the private sector is tending to buy 4-season tyres, unlike the industrial sector which still seems to favour summer-winter permutations. Secondly, tyre sizes are larger. This is due to the boom in electric and hybrid vehicles. Finally, we are also seeing greater demand for very specific tyres.
Unfortunately, this increase is not likely to stop any time soon. The constant rise in energy costs and investment in new equipment are likely to exacerbate this increase.