Leasing and 4-seasons tyres

https://usercontent.one/wp/www.softwheels.org/wp-content/uploads/2023/02/leasing_short.mov?media=1714492311 The market share of 4-season tyres continues to rise, reaching around 25% of the market in 2022. Summer tyres remain in the lead with around 55% of the market. Leasing compagnies are helping this increase in 4-season tyres by pushing drivers to take on this type of tyre. The reason being mainly economic by […]

4-season tyres in Netherlands


The share of 4-seasons tyres has increased by around 20% between 2017 and 2022 with Vredestein taking first place ahead of Michelin and Continental. However, this growth has been at the expense of summer tyres, which are losing market share but are still around 70%. As everyone knows, you have to be careful with your […]

Durable tyres

Ecology is a very important topic in our society. We hear about it everywhere. The tyre world has understood this by highlighting the subject of sustainability at the Cologne trade fair. Big names in the tyre and automotive world proposed various innovations to make cars more environmentally friendly. Michelin presented a technique for recovering raw […]

winter tires

The absence of winter tires sanctioned in France ! One year ago, November 1, 2021, the Mountain Law (la loi montagne) came into force in France. There is no more tolerance. The new law obliges motorists to equip themselves correctly (e.g. snow tires) during the winter period (November 1st – March 31st) in high mountain […]

New site

https://usercontent.one/wp/www.softwheels.org/wp-content/uploads/2023/02/new_site_en.webm?media=1714492311 We are pleased to announce that our new website is online www.softwheels.eu This site is intended for our customers, partners and anyone interested in our products. You will find information about our products and news about the tire world. Please feel free to use the contact page to get in touch with us. We […]